Mittel Innovation Model

Ten types of innovation. Three components.

We do not improvise. We diagnose each organization through a structured model that analyzes the business holistically — not as an isolated product, but as a complete system.

Configuration

How is the business structured and how does it operate internally?

The most internal part and often the most invisible to the customer. It is the foundation: if it is dysfunctional, no product or campaign compensates for it.

Business model

How the organization creates value and captures revenue.

Networks & alliances

Strategic connections and alliances that strengthen the business.

Structure

How talent, assets and areas are organized.

Processes

The ways of working where inefficient dynamics are eradicated.

Offering

What does the company offer the market?

The product or service itself. The core of what the market receives.

Product performance

Features, functionality and quality of the product or service.

Product system

How products connect and complement each other to form a higher-value ecosystem.

Experience

How does the customer experience the company?

The most visible part, closest to the end user. Where the relationship is built — or lost.

Service

The support and care around the offering, before, during and after.

Channel

The link between the advanced digital ecosystem and the real physical space.

Brand

The corporate narrative, positioning and identity with purpose.

Customer experience

The overall interaction and the feeling the relationship leaves.
How we use it

From diagnosis to real deployment.

01

Diagnosis

We assess the ten types of innovation to map the real state of the business.

02

Detecting dysfunctions

We identify which components are weak, misaligned or slowing growth.

03

Strategy design

We build tailored solutions to fix what is dysfunctional and amplify what works.

04

Real deployment

We take strategy into practice, from the digital to large-scale installations.

The most innovative companies don’t excel at a single type of innovation, but at the coordinated combination of several. That is where the real, sustainable competitive advantage lies.
Let's talk

Let’s diagnose where to innovate in your organization.

Let's talk about how to strengthen your organization's innovation, communication and strategic vision.

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